Established in 1986, Etnies describes itself as a “global action sports footwear and apparel” company, and it also sponsors a team of skateboarders, snowboarders, surfers, BMXers, and motocross racers. In 2007, the company’s president, Pierre Andre Senizergues, met with government officials in Costa Rica and was pleasantly surprised to learn that Costa Rica had pledged to to be carbon neutral by 2021, one of the first developing countries to do so. Senizergues felt an increased affinity to the country as he also had the intention of making Etnies a carbon neutral company by the year 2020.
Buy A Shoe, Plant A Tree Project
This month (March), Etnies is launching their “Buy a Shoe, Plant a Tree” project. They have created a new line called the Jameson 2 Eco shoes which are made from recycled tires, rubber gloves, and plastic bottles; for every pair sold, they will plant a tree in Costa Rica. Etnies is working hand in hand with an indigenous tribe called the Maleku, one of the smallest native tribes in Latin America. The Maleku is a forest-based tribe, and their way of life has been threatened with the “development” — largely in the form of deforestation — of their area. Working with the Maleku tribe, Etnies has pledged to plant 35,000 trees.
Corporate Responsibility In Action Sports
This is an example of corporate responsibility at its finest. Etnies has recognized that its business can only exist and flourish in a healthy, sustainable, and clean environment. Furthermore, using the principle of consumer buying power, they are giving a viable option for those who have the ability to purchase a product, and yet who also want to contribute to an awesome cause.