Corporate Responsibility: Etnies’ Tree Planting Project in Costa Rica

Responsible businessEstablished in 1986, Etnies describes itself as a “global action sports footwear and apparel” company, and it also sponsors a team of skateboarders, snowboarders, surfers, BMXers, and motocross racers. In 2007, the company’s president, Pierre Andre Senizergues, met with government officials in Costa Rica and was pleasantly surprised to learn that Costa Rica had pledged to to be carbon neutral by 2021, one of the first developing countries to do so. Senizergues felt an increased affinity to the country as he also had the intention of making Etnies a carbon neutral company by the year 2020.

Buy A Shoe, Plant A Tree Project

This month (March), Etnies is launching their “Buy a Shoe, Plant a Tree” project. They have created a new line called the Jameson 2 Eco shoes which are made from recycled tires, rubber gloves, and plastic bottles; for every pair sold, they will plant a tree in Costa Rica. Etnies is working hand in hand with an indigenous tribe called the Maleku, one of the smallest native tribes in Latin America. The Maleku is a forest-based tribe, and their way of life has been threatened with the “development” — largely in the form of deforestation — of their area. Working with the Maleku tribe, Etnies has pledged to plant 35,000 trees.

Corporate Responsibility In Action Sports

This is an example of corporate responsibility at its finest. Etnies has recognized that its business can only exist and flourish in a healthy, sustainable, and clean environment. Furthermore, using the principle of consumer buying power, they are giving a viable option for those who have the ability to purchase a product, and yet who also want to contribute to an awesome cause.

If you’re in the market for a new pair of shoes, definitely consider the Etnies Jameson 2 Eco, and take a look at the project’s promotional video below.Etnies Buy a Shoe, Plant a Tree

Bodhi Surf
700 meters southeast of Restaurant La Fogata Bahia BallenaOsa60504 Costa Rica 
 • +506-2743-8453


  1. says

    I have read your article regarding the tree planting in latin america. I am the owner of a tree care company in Costa Rica who is trying to bring the same arboricultural standards and best care practices from the states to latin america! I am very pleased to see an orgainization such as yours becoming involved with reforestation efforts in this part of the world! I would like to offer the services of my organization to assist Etnies in their plan to plant trees, please let me know how I can be of assistance. Thank you.

  2. says

    Hello Ian,

    Thanks for checking out our blog however we are in no way affiliated with Etnies and/or their tree planting project, we simply found out about their project and thought it worthwhile to highlight it to our readers. On another note, our surf camp is always open to supporting/joining conservation efforts in our local community, we mostly work with youth in our community of Bahia Ballena, feel free to shoot us an email via the contact form on our site. Thanks!

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